Vivienne Westwood's Worlds End sits quietly at 430 King’s Road, but its history is anything but calm. Opened by Westwood and Malcolm McLaren in 1971, the boutique was where the couple first started showcasing their designs. It began as Let It Rock, channeling the rough energy of 1950s rockers, before becoming Too Fast To Live, Too Young To Die, and later, Sex. Each transformation captured a mood and a message, a visual rebellion against convention. By 1980, when it took the name Worlds End, the store had already become a landmark of British subculture.

Worlds End was never a traditional retail space. It existed as a stage for ideas that blurred the lines between design, performance, and provocation. Inside, Westwood used the shop as a site of resistance and reinvention. Each collection introduced new narratives that collided with the social and political anxieties of the moment. From the Pirate collection’s romantic nostalgia to the subversive tailoring of later years.

Today, Worlds End remains a living archive. The boutique continues to produce limited pieces and reissues crafted from surplus materials, connecting its past to the present with authenticity and purpose. In an era when fashion often feels disposable, Worlds End endures as proof that clothes can still carry weight and meaning.

This beautiful beret from Worlds End is a reprise of the iconic pin-adorned beret from her Spring Summer 2014 menswear collection. It features three pins: first from AW05 Propaganda, with the acronym NI NSD OL, which stands for Nationalistic Idolatry (NI), Non-Stop Distraction (NSD), and Organised Lying (OL); another derived from her Climate Activism campaign with the words “Climate Economy”; and lastly, a “Chaos” pin seen on the beret from SS14.

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