Yohji Yamamoto

Yohji Yamamoto, established in Tokyo in 1972, is renowned for its poetic approach to fashion. The brand is defined by flowing silhouettes, masterful tailoring, and a signature palette of black, emphasizing form and movement over ornament. Blending Japanese aesthetics with Parisian haute couture, Yamamoto’s work challenges Western ideals of beauty, embracing imperfection and asymmetry. His designs often blur gender lines and offer timeless alternatives to trend-driven fashion.