For luxury and high fashion brands, having a Resort (also known as Cruise) collection is extremely common. These inter-seasonal collections traditionally arrive after Autumn/Winter and before Spring/Summer, offering lighter clothing at a time when stores would otherwise be filled with winter apparels. They were originally catered towards wealthy customers who had finished building their winter wardrobes and were searching for vacation clothes to escape the harsh cold. Since then, Resort has become an important commercial season of its own. However, for Loewe, it's much more personal and cultural than that!

It all began in 2015, when Loewe opened a temporary Summer Shop inside the Museu d’Art Contemporani d’Eivissa, or MACE, in Ibiza’s old town. The first shop carried pieces from Loewe’s collaboration with British textile artist John Allen alongside a selection of its Summer 2015 RTW. Loewe returned to the museum each summer without fail, gradually establishing a seasonal presence on the island.

For Jonathan Anderson, Ibiza held a deeper personal significance. Having spent his childhood summers on the island, it was his strongest connection to Spain and would later help him answer a question he had been wrestling with since joining Loewe: how could he as an outsider personally connect with the house’s Spanish identity? 

During those childhood trips, Anderson remembered Paula’s, the legendary boutique founded in 1972 by Armin Heinemann and Stuart Rudnick. More than a clothing shop, Paula’s became a meeting point for Ibiza’s international counterculture. Its flowing dresses, vivid floral prints and exaggerated sleeves were produced through improvisation with local seamstresses, while Rudnick’s theatrical interiors and parties brought together artists, musicians and nonconformists from around the world. Before superclubs and mass tourism, Paula’s shaped Ibiza’s bohemian image of freedom and harmony.

“I remember Paula’s Ibiza from when I was a kid and then that brand disappeared,” Anderson later recalled. In 2016, Loewe approached Heinemann about reviving the brand. Although he initially doubted that Paula’s hippie way of working could coexist with an international luxury house, Anderson’s determination convinced him. Heinemann handed over the surviving prints and patterns, leaving Loewe to reinterpret them. The first Loewe Paula’s Ibiza capsule arrived in May 2017 alongside Loewe’s third Summer Shop at MACE, combining menswear, womenswear and accessories with an exhibition of original Paula’s garments. Since then, every year without fail, we would receive a Loewe Paula's Ibiza capsule of clothing, swimwear, footwear, leather goods, basket bags, sunglasses and eventually fragrance every summer.

For it's fourth iteration in 2020, Jonathan Anderson drew from the original Paula’s archive and reworked vivid marine prints of mermaids, coral, waterlilies and Jikin goldfish across loose robes, swimwear, ruffled dresses and wide-legged capri, while acidic neon colours, distressed finishes and sporty pieces introduced a rave and “cyberdog” influence. Photographed by Gray Sorrenti in New Delhi, the campaign translated the freedom, nightlife and communal spirit associated with Ibiza into a glimpse of contemporary youth culture beyond the island. Released just as much of the world entered lockdowns, Anderson hoped the unapologetically happy and optimistic images might offer some temporary relief from the uncertainty of the pandemic.

Seen across the 2020 campaign images, these "Original" Sunglasses features a protruding two toned rectangular acetate frame and comes with a leather carrying case embossed with Loewe Paula's Ibiza.