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2017 Loewe x William Morris Floral Tapestry Fisherman Pants

In late 2017, Jonathan Anderson extended his ongoing excavation of craft histories at Loewe with a capsule collection built around William Morris. Granted access to the Morris & Co. archive, he singled out four key late 19th century patterns: Strawberry Thief, Forest, Acanthus, and Honeysuckle, reintroducing the Arts & Crafts ethos into a luxury context. The lookbook, staged at Standen House in West Sussex, visually tethered Loewe’s narrative of heritage craft to Morris’s insistence on integrity in design.

Rather than simply reproducing historic textiles, Anderson animated the prints through clothing and accessories. Forest and Strawberry Thief appeared on bleached denim and shearling, while Acanthus stretched across fisherman pants, Puzzle bags, and Hammock bags in bold scale. Juxtaposed with punkish orange tags and distressed finishes.

The project also reinforced Loewe’s reputation for thoughtful collaborations with artist estates and for approaching archives as active sources of inspiration rather than untouchable relics. While seasonal by design, it foreshadowed later Loewe projects that deepened the house’s engagement with historic craft and exhibition culture, cementing the Morris collaboration as a landmark in Anderson’s tenure.

Once monumental wall hangings, the scrolling Acanthus leaves evolved into rolling embroidered tapestry on Loewe's signature fisherman turn-up trousers, repositioning Morris' bourgeois interior design legacy as modern day uniform.

Tagged Size 50

Measurements:
Waist: 43cm
Front rise: 37cm
Inseam: 79cm
Thighs: 27cm
Hem: 22cm
Length: 110cm

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